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NRS and JICREG to partner in new regional press measurement

The new partnership means that JICREG will have readership data across the country, based on NRS's robust and high quality sample of 36,000 face to face interviews per year.  From 1 April 2013, all JICREG titles will be included in NRS interviews, with a set of specially customised questions for each region.  Innovative techniques will be used to create modelled readership estimates, using both NRS data and information specific to the local area. For more information please contact Keith Donaldson or Steve Brown.

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