The reach and frequency of a planned or existing regional press and website campaigns can be analysed by linking JIC-IN-A-BOX to schedule analysis software.
By listing the number of insertions in each publication of a campaign and length of time of website activity, a schedule analysis system will calculate the number of people who will see one or more insertions (reach) and the average number of insertions each person will see.
By varying the publications, websites and/or insertion levels, it is is possible to establish whether the campaign performance could be improved within each defined area.
Users are also able to analyse cost rankings and cumulative coverage builds using schedule analysis software linked to JIC-IN-A-BOX. Cost rankings allow the user to compare the advertising cost of different papers and websites compared to their audience within any defined area and/or among specific target audiences.
Cumulative coverage builds illustrate how the coverage of a target audience increases as the number of insertions in a publication or length of time on a website increases or as more publications and/or websites are added together.
JICREG is compatible with all three press schedule analysis software packages which can be licensed from Kantar, IMS or Telmar.
Please visit the industry links page for more information about schedule analysis companies.
