JICREG newspaper readership data are generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated from readership research, undertaken to strict JICREG guidelines, or by using JICREG models.
These models have been developed from commissioning titles' research and appropriate demographic factors and are regularly updated to ensure that they continue to reflect current research findings. The amount of readership research being undertaken by regional and local newspapers is on the increase, whereas the proportion of titles with RPC figures based on actual research was barely a third just five years ago. Today the figure is about half of all titles.
JICREG local paper website audience data are generated by appying adults per browser (APB) figures to the latest average monthly unique browser figures. The APB figures are generated from audience research, undertaken to JICREG guidelines, or by using JICREG models.
These models have been developed based on extensive research undertaken by a selection of publishers, and have been independently and successfully appraised.
JICREG uses the JICPOPS annually updated population and household total and postcode sector lists.
JICREG data are complex, with hundreds of separate fields on over 1,000 titles and over 800 websites. The Newspaper Society databases provides the source of basic newspaper information used by JICREG and a sophisticated electronic questionnaire system has been developed for checking data that publishers supply for inclusion.
JICREG data are released quarterly and the release dates for 2010 are approximately18 January, 19 April, 12 July and 25 October. Updated JICREG National data are released with the January and July updates.
JICREG Nationals
JICREG Nationals enables national newspaper readership data to be incorporated into Jic-in-a-box, so that the readership of all daily and Sunday national newspapers can be established for any area created
within the Jic-in-a-box system, including pre-set areas, drive time areas, and user defined catchment areas.
Data can also be transferred into schedule analysis software enabling net reach and frequency of schedules including both national and regional newspapers to be established within any area. This works with all schedule analysis software including Telmar, IMS, and BMRB Choices.
This means that the performance of any national press schedule can be analysed regionally and the additional coverage achieved by including key regional newspapers demonstrated. The following example shows the coverage of popular, mid market, and quality daily nationals within the Lancashire ISBA area, and how the coverage increases both within the overall ISBA area, and the main population centres, by adding keyregional newspapers.
In order to subscribe to JICREG Nationals, companies have to be current subscribers to Jic-in-a-box and the National Readership Survey.
To arrange a demonstration or for further information please contact Telmar, T 0207 7569 7500, or Steve Brown at JICREG, T 0207 632 7400, E steve@jicreg.co.uk
Quick start guide to JICREG