The Joint Industry Committee for Regional Press Research

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JICREG readership data are widely used by advertisers and agencies to help plan and buy regional press advertising. They also help sales operations to demonstrate the comparative performance of competing titles.

To generate readership figures JICREG uses data from readership surveys commissioned by publishers where they have been carried out to JICREG standards, or uses JICREG models for regional morning, evening, weekly free or weekly paid-for newspapers. To be eligible to join JICREG newspapers must have regular ABC, VFD or independently audited circulation figures and be able to provide circulation breakdowns at postcode sector level. JICREG does not maintain its own database but uses information from the NS database to generate readership figures, so newspapers also have to be subscribers to the Newspaper Society.

Benefits of membership for publishers:

• Inclusion in the currency by which most advertising in the regional press is bought and sold.
• Provision of detailed readership figures with geographical flexibility enabling a newspaper's performance to be established within any marketing area.
• Direct and accurate comparisons with competing titles.
• Ability to establish the net reach and frequency of any regional press campaign within any area.
• Inclusion on the JICREG Internet database which receives in excess of 80,000 page requests per week, and JIC-IN-A-BOX, the regional press planning system used by the majority of advertising agencies.

Membership eligibility:

JICREG membership is currently available to regional and local newspapers which circulate in England, Scotland, Wales, the Isle of Man, and the Channel Isles, and meet the following requirements:

• The newspapers must be published at least weekly.
• Newspapers must have audited circulations updated at least yearly. These figures can be ABC, VFD, or independently audited to JICREG guidelines.
• Newspapers must have up-to-date postcode sector breakdowns of their audited circulation figures based on where their readers live, available on the NS database.
• Newspapers must have current, less than three years old, readership research conducted to JICREG guidelines in order for an actual readers-per-copy figure to be established, or meet the guidelines for one of the JICREG models for calculating readership:
  - Morning paid-for regional or local newspaper
  - Evening paid-for regional or local newspaper
  - Weekly paid-for regional or local newspaper
  - Sunday paid-for regional or local newspaper
  - Weekly free distribution newspaper with door-to-door distribution.

Newspapers and publications for which JICREG is unable to calculate readership are not allowed to become JICREG subscribers.

Costs of membership:

The current annual subscription os based on 60 x the single column centimetre display advertising rate for each title and the subscription year runs from 1 September. Newspapers joining during the year would be charged on a pro-rata basis for the first year.

Further details:

For more information, or to apply for membership, please cantact Steve Brown, JICREG secretariat, 8th Floor, St Andrew's House, 18-20 St Andrew Street, London EC4A 3AY Tel: 020 7632 7400 or complete the online enquiry form.